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Utilizing SEO: Strategy

Utilizing SEO: Strategy

by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
Utilizing SEO: Strategy

Utilizing SEO: Glossary of Key Terms

by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy

Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...
Utilizing SEO: Strategy

How To Make Your Website Stick

by David Lively | Blog, Communication, Web Strategy

Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...
Utilizing SEO: Strategy

History does repeat.

by David Lively | About Retail, Blog, Communication, Family Business, Generations

491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge. A decree condemning the views was issued. The decree was later...

Social Media

by David Lively | About Retail, Blog, Communication, Family Business, Generations

Foul language shouldn’t be needed to make your position clear. No one has ever accused me of of being a prude. In fact, just the opposite is more likely the case. The use of bottom rung slang is no longer my style. Today’s post is an exception because,...
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