Your customer loves Wal-Mart.
Well, she likes the idea of Wal-Mart, even if she doesn’t like the company. She likes getting groceries and greeting cards, toys and toiletries, sporting goods and sportswear all at one place. Say what you will, Wal-Mart does offer selection!
Do you tout your store as being a “one-stop shop”? What does she ask for that you don’t carry? If you’re not going to carry it, can you form a strategic partnership with someone who does? You know…. you scratch their back, they’ll scratch yours?
How does the depth of your assortment meet your customer’s demand for selection? Do you have something for every room in her home, every price in her range, every style in her mind, every need in her life?
And, can she get her oil changed while she’s at it?