by David Lively | About Retail, Blog, Communication, Family Business
Check out this excerpt from “How To Make Your Website Really Sell” in the September, 2009 issue of Entrepreneur Magazine featuring David Lively: Be sure to post toll-free phone numbers and e-mail addresses on every page, as well as fields for visitors to...
by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
“Just the facts, ma’am, just the facts.” Ms. Jones might pull out this Joe Friday line when she’s furniture shopping. Even if she falls head over heels in love with a sexy chaise or a beautiful bedroom, she’s going to have to justify her financial investment with some...
by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
I might be the only furniture guy with a brain on the bookcase next to my desk. Brain science has changed our understanding of free will, consciousness, memory, motivations and indeed, connections between the mind and the brain. There is branch of marketing called...
by David Lively | About Retail, Blog, Communication
Why do customers unsubscribe from your email marketing? Just because you think you’re hot stuff doesn’t mean everyone else does. People don’t break up when things are going well. She says: “It’s like you scream at me every day; you...
by David Lively | Blog, Communication, Family Business
When are we going to stop debating and begin fixing the problem? Whatever “the problem” may be, knowing when to stop talking and start walking are a key indicators of success. If we don’t ask enough questions, we’re likely to go off half-cocked...
by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...