by TheLivelyMerchant | About Retail, Blog, Communication, Family Business, Marketing, Web Strategy
How to Prepare for a Global Pandemic (and beyond) Business owners spend countless hours preparing for every possible scenario. They hire and train people, select store sites, carefully choose products and set prices, and continually take the temperature of the market....
by TheLivelyMerchant | Advertising, Communication, Marketing, Social Media, Web Strategy
Digital Strategies during COVID-19 (and beyond) We are all adjusting to a new normal under COVID-19 restrictions. Life on the street and in our stores has changed dramatically as customers and employees practice social distancing, self-quarantines, and...
by David Lively | Blog, Web Strategy
“If you build it, they will come.” This famous line from Field of Dreams might apply to baseball diamonds, but it doesn’t necessarily translate to websites. At Grey Suit Retail, our online marketing and web development company, we design websites with many...
by David Lively | Advertising, Blog, Marketing, Products, Web Strategy
Our online selling team has arrived at the High Point Market, driving, flying and crawling in from Ohio, Michigan and Florida. As we reviewed the opening headlines, I caught a FURNITUREToday story about CSN Stores’ geo-targeted advertising program. It’s exciting to...
by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...