![What Gets Measured Gets Done]()
by David Lively | About Retail, Advertising, Blog, Marketing
“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Advertising, Blog, Communication, Marketing, Web Strategy
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Blog, Communication, Web Strategy
Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Blog
Just because something can be done, should we do it? “Science can tell us how to do something, but it cannot tell us whether we should do it. To explore that question, we must step outside the narrow range of science’s purely technical questions, and look at the full...
![What Gets Measured Gets Done]()
by David Lively | About Retail, Blog, Communication
Strategy is a word few people truly understand. The military uses intelligence to determine how to approach a problem – how to think about it. In his new book Living On The Top Line, Joe Capillo uses the best research and intelligence available for the furniture...
