![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | About Retail, Blog
The late John Wooden once said, “Failure is not fatal, but failure to change might be.” Wooden’s words ring true with today’s consumerism trends. Consider the American automobile industry. It nearly tanked because it stood by the production of large gas-guzzling...
![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | About Retail, Advertising, Blog, Marketing
“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...
![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | About Retail, Advertising, Blog, Marketing, Web Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...
![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | About Retail, Advertising, Blog, Communication, Marketing, Web Strategy
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
![Changing your Marketing Approach to Meet Consumer Demands]()
by David Lively | Blog, Communication, Web Strategy
Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...
