Blog

Winners Never Quit

Sculptures are created by slowly chipping away. One blow upon the chisel with the hammer does not make the excess stone fall away and reveal a masterpiece.  The artist hits and chips away at the stone continually. And this true of life, too: Nothing worthwhile comes...

read more

Changing your Marketing Approach to Meet Consumer Demands

The late John Wooden once said, “Failure is not fatal, but failure to change might be.”  Wooden’s words ring true with today’s consumerism trends.  Consider the American automobile industry.  It nearly tanked because it stood by the production of large gas-guzzling...

read more

What Gets Measured Gets Done

“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...

read more

Utilizing SEO: Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...

read more

Utilizing SEO: Glossary of Key Terms

Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...

read more

Utilizing SEO: Why and How?

Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...

read more

How To Make Your Website Stick

Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...

read more

“What you are trying to accomplish?”

Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article...

read more