Blog
Why Don’t You Try This?
Dr. Howard Thurman was born in 1899 in the segregated South. In 1923, Thurman graduated from Morehouse College as valedictorian. He was ordained a Baptist minister in 1925, after completing his study at the Colgate Rochester Crozer Divinity School. He then pursued...
Seriously?
I found the opposite end of the spectrum today at website for a furniture retailer whom we help in several areas of media. Here’s what every single page on their site says about online pricing: “Online Pricing – For a variety of reasons, including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online or by email…”
The Key to Success
“Success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable.” John Wooden What does the late John Wooden have to do with this generation’s retailer? Absolutely nothing. But...
Winners Never Quit
Sculptures are created by slowly chipping away. One blow upon the chisel with the hammer does not make the excess stone fall away and reveal a masterpiece. The artist hits and chips away at the stone continually. And this true of life, too: Nothing worthwhile comes...
Does The Furniture Business Have Anything In Common With The Bus Stop?
Rarely (maybe never) in the several years we have maintained our website and blog have I felt compelled to simply copy a story I read somewhere else. Today is an exception. I recently read a post from Seth Godin, who wrote: Becoming a bus company We all have a vision...
Changing your Marketing Approach to Meet Consumer Demands
The late John Wooden once said, “Failure is not fatal, but failure to change might be.” Wooden’s words ring true with today’s consumerism trends. Consider the American automobile industry. It nearly tanked because it stood by the production of large gas-guzzling...
What Gets Measured Gets Done
“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent...
Utilizing SEO: Strategy
Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your...
Utilizing SEO: Glossary of Key Terms
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...