You say, "This weekend only!"
She says, "Not on my calendar!"
There are many demands on your customer’s time.
There are things she has to do, like go to work and get groceries and take the kids to the dentist.
There are things she needs to do, like read bedtime stories and go out to dinner with her husband.
Then there are things she wants to do, like read a beach novel or go on a cruise.
If you could sell time in a bottle, she would be willing to pay any amount of money for it.
But since you can’t, how DO you meet her need for time?