![Idiom: Price]()
by David Lively | Blog, Communication, Retail Idioms
You say, “We’ve got the best prices in town!” She says, “That’s still too expensive.” Your customer will always try to use PRICE as her first line of defense, hoping that this seemingly ironclad excuse will stop any salesperson in...
![Idiom: Price]()
by David Lively | Blog, Family Business
Working with a very important client this week to ‘Discover’ their untold story, I saw surprise on the face of the business owner when we stumbled upon the area causing his business to grow at a snail’s pace. Does it feel like quicksand? Is your...
by David Lively | Blog, Communication, Generations
When your pain exceeds your fear of risk, you will begin the process of change. At a key crossroads of your career, ownership must ask, “Why does every day feel like a battle? What causes my frustration to occur? What standard is missing (or isn’t being...
by David Lively | Blog, Communication, Retail Idioms
You say, “We have 8-way hand tied cushions!” She says, “So what?” The closest your customer ever came to building a piece of furniture was a paper towel rack she made in 8th Grade shop class. Do they even teach shop class anymore? Respectfully, her experience with...
by David Lively | Blog, Communication, Retail Idioms
You say, “We deliver!” She says, “I’m excited about my new delivery, but…” “But… I’m not looking forward to staying home all day to wait for it. Or what if I have to work that day? It will be a huge pain in the neck to take time off to come home and...
