“She’s out there and she’s looking for you. This is not the time to play hide and seek.”
So says Ray Allegrezza, Editor-In-Chief of FurnitureToday, in a recent editorial. “It’s always a good thing to be connected to your customers — current and potential. But in this current economic climate, being disconnected from your customer is not just risky business, it can be deadly business.”
We couldn’t agree more, as we said loudly (or, in my case, hoarsely) during the E-Commerce Strategy webinar we conducted this week with our partner, PROFITconsulting:
Give me a call if you want to analyze your web strategy (or create it) or contact Wayne McMahon at firstname.lastname@example.org or 719-332-9824 to see what PROFITsystems’ e-Marketing can do for you.
Incidentally, Allegrezza quoted a study by Nielsen Online, whose Claritas market segmentation is the basis for the Meet Ms. Jones™ personification we use to help you give the right message using the right media to the right customer – online, offline and in-store.
Your back yard is a whole lot bigger than it used to be. Make sure Ms. Jones can find you.