Do you spend 20 minutes trying to find the right words for an email that’s going to sail through cyberspace only to land three feet away on your coworker’s desk? Do you save everything into electronic files and folders but can’t find anything when you want it? Did you spend thousands on a software package yet no one knows if you have the 2300 in stock?
Now, no one is saying you don’t need computers or email or any of the technological advances that have made business faster, easier and better. But, do you use technology effectively? Are you afraid of it or do you embrace it? Are you writing when you should be talking? Are the right people trained for the right tasks? Does business come to a screeching halt when the only person who knows how to do something is sick?
When was the last time you sent your customer a handwritten note? Does your company’s use of technology help her, or does it lose her phone number?