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by David Lively | Blog, Communication
Sculptures are created by slowly chipping away. One blow upon the chisel with the hammer does not make the excess stone fall away and reveal a masterpiece. The artist hits and chips away at the stone continually. And this true of life, too: Nothing worthwhile comes...
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by David Lively | Advertising, Blog, Communication, Marketing, Web Strategy
Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is different than the page name. Depending...
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by David Lively | About Retail, Advertising, Blog, Communication, Marketing, Web Strategy
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
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by David Lively | Blog, Communication, Web Strategy
Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...
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by David Lively | About Retail, Blog, Communication, Web Strategy
Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article...
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by David Lively | About Retail, Blog, Communication
Strategy is a word few people truly understand. The military uses intelligence to determine how to approach a problem – how to think about it. In his new book Living On The Top Line, Joe Capillo uses the best research and intelligence available for the furniture...
