![Does your shopping cart scare your customer away?]()
by David Lively | About Retail, Blog, Web Strategy
Your customer is most anxious on your website when she’s reviewing her cart. The cart page shows the cart total for the items added and the basic price – but often doesn’t show the tax or shipping charges – thus begins the fear of the unknown. Aside...
by David Lively | About Retail, Blog, Communication, Family Business
Check out this excerpt from “How To Make Your Website Really Sell” in the September, 2009 issue of Entrepreneur Magazine featuring David Lively: Be sure to post toll-free phone numbers and e-mail addresses on every page, as well as fields for visitors to...
![Does your shopping cart scare your customer away?]()
by David Lively | About Retail, Blog
One reason people hire The Lively Merchant is because we help them do things they need to do and want to do, but don’t have time to do. One way we do this is by providing insights and reviews of new research and resources so you can decide if they are useful tools to...
![Does your shopping cart scare your customer away?]()
by David Lively | About Retail, Blog, Family Business
As I talk with a business owners of all sizes, and they explain how their hands are tied in moving forward with an internet strategy. They believe they are doing the best they can under the circumstances, of course, but really there are departments in their...
by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
“Just the facts, ma’am, just the facts.” Ms. Jones might pull out this Joe Friday line when she’s furniture shopping. Even if she falls head over heels in love with a sexy chaise or a beautiful bedroom, she’s going to have to justify her financial investment with some...
![Does your shopping cart scare your customer away?]()
by David Lively | About Retail, Blog
FURNITUREToday recently reported that David Lively was elected to the HFIA Board of Directors: “Our board is on the front lines of the furniture industry every day,” said Frye. “They know exactly what keeps an independent retailer up at night. We...
