Blog
Utilizing SEO: Why and How?
Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now, when print media is experiencing cutbacks,...
How To Make Your Website Stick
Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better job than your competition at attracting...
“What you are trying to accomplish?”
Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article...
Coulda, Woulda, Shoulda?
Just because something can be done, should we do it? “Science can tell us how to do something, but it cannot tell us whether we should do it. To explore that question, we must step outside the narrow range of science’s purely technical questions, and look at the full...
Living on the Top Line
Strategy is a word few people truly understand. The military uses intelligence to determine how to approach a problem – how to think about it. In his new book Living On The Top Line, Joe Capillo uses the best research and intelligence available for the furniture...
Do you get personal?
Over 17 years ago, Bruce Springsteen belted out, “You might need something to hold on to, when all the answers, they don't amount to much, somebody that you could just to talk to, and a little of that human touch baby, in a world without pity.” Today more than then we...
You can’t reason your way out of this
Ah, the good old days! Fact is, the furniture industry was successful in the 1950’s and the 1970’s and 1990’s. But “nothing fails like success,” says Gerald Nachman, cultural historian and founder of www.thecolumnist.com. Financial success turned our industry into a...
When the only tool you own is a hammer, every problem begins to resemble a nail
The last time paid newspaper circulation in the United States was at its current level, a new house was selling for $4,600, a gallon of gas was 15 cents and the average annual wage was $2,400. Oppenheimer’s Little Boy and Fat Man were about to bring World War II to...
What does the lady say?
The single most important number that directly impact your profitability doesn’t even appear on your financial statements: Customer Satisfaction. Our Ask Ms. Jones™ process provides you with prompt, actionable information so you’ll know exactly what your customers are...