Working without a safety net isn’t for the faint of heart.
We know the pain of not being able to pay ourselves because we just didn’t have the money.
We also know the mountaintop experiences when hard work, planning, and execution all pay off big.
COMPASSIONATE
Our work has taught us a deep respect for our fellow business owners who are somewhere along this path as well! We aren’t presumptuous about the dreams and goals of today’s entrepreneurs. In fact, we have experienced the same emotions as you.
The Lively Merchant is the right company to help you put all of the puzzle pieces in place. We help you make the right decisions, the right ways, at the right time about the future of your business.

David Lively
Founding Partner
Visionary and leader, loyal friend, trusted adviser. Two-time Ironman triathlete (training for a 3rd), mountain biker, burro runner (it’s a thing).
Email David | ext. 1

Amy Lively
Founding Partner
Detailed, organized, and creative. Author, community volunteer, women’s ministry and small group leader. Wife and mama first and always.
Email Amy | ext. 79
Imagine Retailer is our eCommerce division for furniture stores.
Grey Suit Retail is our proprietary eCommerce platform.

JEFF BENNETT
VP of Operations
Email Jeff | ext. 6

ALLISON DUNLAP
Director of Client Services
Email Allison | ext. 3

ROY WEBB
New Business Development
Email Roy | ext. 7

ZACK KOCHETTA
Marketing Specialist
Email Zack | ext. 2

JAMES HARSHBARGER
Online Specialist
Email James | ext. 5

JESSICA LYON
Online Specialist

MORGAN COOK
Online Specialist

Chris Johnson
Online Specialist
GET IN TOUCH
Contact us now for a free conversation about where you’re at, and where you would like to go.
PO BOX 5264 | BUENA VISTA, CO 81211
800-549-9206
DAVID@THELIVELYMERCHANT.COM | AMY@THELIVELYMERCHANT.COM