About Us

Working without a safety net isn’t for the faint of heart. 

We know the pain of not being able to pay ourselves because we just didn’t have the money.

We also know the mountaintop experiences when hard work, planning, and execution all pay off big.

COMPASSIONATE

Our work has taught us a deep respect for our fellow business owners who are somewhere along this path as well! We aren’t presumptuous about the dreams and goals of today’s entrepreneurs. In fact, we have experienced the same emotions as you. 

The Lively Merchant is the right company to help you put all of the puzzle pieces in place. We help you make the right decisions, the right ways, at the right time about the future of your business.

A TEAM OF PROFESSIONALS

OUR STAFF

(800) 549-9206

 

David Lively

Founding Partner

Visionary and leader, loyal friend, trusted adviser. Two-time Ironman triathlete (training for a 3rd), mountain biker, burro runner (it’s a thing). 

Email David  |  ext. 1

Amy Lively

Founding Partner

Detailed, organized, and creative. Author, community volunteer, women’s ministry and small group leader. Wife and mama first and always.

Email Amy  |  ext. 79

Imagine Retailer is our eCommerce division for furniture stores.

Grey Suit Retail is our proprietary eCommerce platform.

JEFF BENNETT

VP of Operations

Email Jeff  |  ext. 6

ALLISON DUNLAP

Director of Client Services

Email Allison  |  ext. 3

ROY WEBB

New Business Development

Email Roy  |  ext. 7

ZACK KOCHETTA

Marketing Specialist

Email Zack  |  ext. 2

JAMES HARSHBARGER

Online Specialist

Email James  |  ext. 5

JESSICA LYON

Online Specialist

Email Jessica

MORGAN COOK

Online Specialist

Email Morgan

GET IN TOUCH

Contact us now for a free conversation about where you’re at, and where you would like to go.

 

PO BOX 5264 | BUENA VISTA, CO 81211

800-549-9206

DAVID@THELIVELYMERCHANT.COM  |  AMY@THELIVELYMERCHANT.COM