Idiom: Construction

You say, “We have 8-way hand tied cushions!”

She says, “So what?”

The closest your customer ever came to building a piece of furniture was a paper towel rack she made in 8th Grade shop class. Do they even teach shop class anymore? Respectfully, her experience with furniture construction is limited to cramming one more pair of socks in the overstuffed drawer and setting the table.

She most likely does not understand the difference between French and English dovetailing, or between 8-way hand tied and hogtied. She certainly does not walk in the door knowing the difference between Grade A and Grade D fabrics.

How do you teach your customer about what she’s buying in a way that makes her appreciate its construction, strength and durability… and its price?

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