17 Feb

Upholstery Sells the Most

Grey Suit Retail, our online marketing and web development company, provided this data to FURNITURE|TODAY


This week’s e-Intent reveals the most-purchased products through online furniture retailers for the fourth quarter of 2010. Upholstered sofas and chairs, covered in fabric and leather, were bought the most during the three-month period.

According to the exclusive data, fabric upholstery accounted for nearly one-fourth of online unit sales and leather accounted for 17% of sales. Consumers buying fabric upholstery spent an average of $474 on their purchase, while leather buyers spent an average of $801.

Occasional tables were also popular during the last part of 2010, accounting for 15% of online buys. And, mattresses comprised 11% of online purchases during the fourth quarter. Online buyers paid an average of $96 for a new occasional table and an average of $562 for a mattress.

About the data

Retailers sell stuff. That’s it. That’s all they do. Grey Suit Retail is the furniture industry’s only SaaS platform that fully integrates a website, ecommerce shopping cart, email marketing, traditional marketing, blogging, analytics, and now Craigslist, in one simple yet powerful tool that gives you complete control of your online strategy. A fulltime staff of Online Specialists guides you through every step. Go to greysuitretail.com to see how everything we do is designed to help you sell more stuff, keep more customers and make more money.

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