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	<title>The Lively Merchant &#187; Yellow Pages</title>
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		<title>Utilizing SEO: Why and How?</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/</link>
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		<pubDate>Fri, 05 Feb 2010 17:02:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Ad Budget]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yellow Pages]]></category>

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Part 1 of 3
Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV.
Now, when print media is experiencing cutbacks, layoffs, and declining readership, it comes as no surprise that businesses [...]]]></description>
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