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	<title>The Lively Merchant &#187; Advertising</title>
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	<description>Retail Business Consulting</description>
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		<title>Utilizing SEO: Strategy</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:00:43 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stretegy]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1229</guid>
		<description><![CDATA[Part 3 of 3
Beyond technology, here are three principles to remember when planning and executing an SEO campaign:

Flow
Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your content, then buy what your selling. Don’t [...]]]></description>
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		<title>Utilizing SEO: Why and How?</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:02:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Ad Budget]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1209</guid>
		<description><![CDATA[
Part 1 of 3
Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV.
Now, when print media is experiencing cutbacks, layoffs, and declining readership, it comes as no surprise that businesses [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How To Make Your Website Stick</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/how-to-make-your-website-stick/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/how-to-make-your-website-stick/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:55:31 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1200</guid>
		<description><![CDATA[Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising.
How can you do a better job than your competition at attracting your consumer’s attention?

Be brief. Decide what to leave out. Be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Freedoms</title>
		<link>http://www.thelivelymerchant.com/generations/four-freedoms/</link>
		<comments>http://www.thelivelymerchant.com/generations/four-freedoms/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 14:49:14 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[family business]]></category>
		<category><![CDATA[generational transfer]]></category>
		<category><![CDATA[retail advertising]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=257</guid>
		<description><![CDATA[On January 6, 1941 President Roosevelt forever changed to direction of the nation.
He single handedly added freedoms beyond the American Constitution. It was never implied Americans should expect freedom from &#8220;want and fear.&#8221; 
While these are wonderful ideals, as &#8220;rights&#8221; they are ridiculous.
It is written, &#8220;&#8216;I tell you the truth, whatever you did for one [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>History does repeat.</title>
		<link>http://www.thelivelymerchant.com/generations/history-does-repeat/</link>
		<comments>http://www.thelivelymerchant.com/generations/history-does-repeat/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 04:45:01 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[family business]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retail furniture]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=251</guid>
		<description><![CDATA[491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge.
A decree condemning the views was issued. The decree was later burned. The rest is history.
Eight or so years [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recession Survival Kit, Part III</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/recession-survival-kit-part-iii/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/recession-survival-kit-part-iii/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 01:32:56 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[furniture store advertising]]></category>
		<category><![CDATA[persona based advertising]]></category>
		<category><![CDATA[Personas]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=237</guid>
		<description><![CDATA[Today I spoke to retailers at the High Point furniture market. We discussed the two types of customers. They are transactional and relational.
I&#8217;m often asked, &#8220;Which one is best?&#8221; Or, &#8220;How do I attract this type or that?&#8221;
There&#8217;s more than one answer.
Every person has a transactional mode and a relational mode of shopping. And the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to survive a recession</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/transactional-shoppers/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/transactional-shoppers/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 18:43:50 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[furniture retail]]></category>
		<category><![CDATA[furniture store advertising]]></category>
		<category><![CDATA[persona advertising]]></category>
		<category><![CDATA[retail advertising]]></category>
		<category><![CDATA[retail furniture]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=231</guid>
		<description><![CDATA[This week in High Point, North Carolina, furniture retailers from around the country will be asking, &#8220;How do I survive this recession?&#8221; Come find out what&#8217;s working on Tuesday at 2:30 pm in the 12th floor resource center.
There are actually six things- no, seven things your family business can do in a recession. The first [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media</title>
		<link>http://www.thelivelymerchant.com/generations/social-media/</link>
		<comments>http://www.thelivelymerchant.com/generations/social-media/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 05:54:18 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[family communication]]></category>
		<category><![CDATA[furniture retail]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=133</guid>
		<description><![CDATA[Foul language shouldn&#8217;t be needed to make your position clear.
No one has ever accused me of of being a prude. In fact, just the opposite is more likely the case.
The use of bottom rung slang is no longer my style. Today&#8217;s post is an exception because, after an exhaustive search, I&#8217;ve not been able to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Tale of Two Brains or Three?</title>
		<link>http://www.thelivelymerchant.com/general/a-tale-of-two-brains-or-three/</link>
		<comments>http://www.thelivelymerchant.com/general/a-tale-of-two-brains-or-three/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 01:31:41 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[furniture retail]]></category>
		<category><![CDATA[furniture store advertising]]></category>
		<category><![CDATA[media selection]]></category>
		<category><![CDATA[retail advertising]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=181</guid>
		<description><![CDATA[It has been said men likely think with their head, rarely think with their hearts, and sometimes even think with their…
I wonder which brain locks in on the same-old-same-ole advertising ideas. Who’s run this? Have you seen this somewhere else? What terms make it work best? Should the warning signs be yellow, or should we [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Furniture Fairy can’t protect your family</title>
		<link>http://www.thelivelymerchant.com/general/furniture-fairy-can%e2%80%99t-protect-your-family/</link>
		<comments>http://www.thelivelymerchant.com/general/furniture-fairy-can%e2%80%99t-protect-your-family/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 20:43:32 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[family business]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retail furniture]]></category>

		<guid isPermaLink="false">http://thelivelymerchant.com/?p=124</guid>
		<description><![CDATA[The Las Vegas furniture market is filled with great product introductions and a record number of retailers looking to fend off the summer blues. I was nicely surprised to NOT hear people complaining about how difficult business is. While it is clear things are tough, solutions come from engaging in each opportunity.
Two different stories from [...]]]></description>
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