Tag Archives: Advertising

10 Feb

Utilizing SEO: Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you
05 Feb

Utilizing SEO: Why and How?

Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now,
17 Dec

How To Make Your Website Stick

Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better
29 Nov

Four Freedoms

On January 6, 1941 President Roosevelt forever changed to direction of the nation. He single handedly added freedoms beyond the American Constitution. It was never implied Americans should expect freedom from “want and fear.” While these are wonderful ideals, as
18 Nov

History does repeat.

491 years and 18 days ago, the 95 Thesis was nailed to the door in Wittenberg. In its day, this was the means of inviting scholars to debate important issues. Not a single person took the challenge. A decree condemning
20 Oct

Recession Survival Kit, Part III

Today I spoke to retailers at the High Point furniture market. We discussed the two types of customers. They are transactional and relational. I’m often asked, “Which one is best?” Or, “How do I attract this type or that?” There’s
19 Oct

How to survive a recession

This week in High Point, North Carolina, furniture retailers from around the country will be asking, “How do I survive this recession?” Come find out what’s working on Tuesday at 2:30 pm in the 12th floor resource center. There are
11 Oct

Social Media

Foul language shouldn’t be needed to make your position clear. No one has ever accused me of of being a prude. In fact, just the opposite is more likely the case. The use of bottom rung slang is no longer
27 Aug

A Tale of Two Brains or Three?

It has been said men likely think with their head, rarely think with their hearts, and sometimes even think with their… I wonder which brain locks in on the same-old-same-ole advertising ideas. Who’s run this? Have you seen this somewhere
30 Jul

Furniture Fairy can’t protect your family

The Las Vegas furniture market is filled with great product introductions and a record number of retailers looking to fend off the summer blues. I was nicely surprised to NOT hear people complaining about how difficult business is. While it