“If you’re not converting to commerce at your Web site, I don’t think you’ll be around 10 years from now,” said Ed Stevens, chief executive of Shopatron.
Mr. Stevens was talking directly about the furniture business when he made this statement.
Online furniture sales are already at $12.3 billion. By 2012 Forrester Research, Inc. estimates sales will reach $26.7 billion!
This is a gut busting 46% increase in the next 3 years.
I’m not saying it will be easy. I’m not saying it will come without failure. I’m not saying it’s for everyone.
I’m saying if you aren’t doing something about this situation right now, you are throwing money down the toilet!
Remember all of those friendly vendors that “want to partner with you?”
The ones who give you little or no CO-OP, but will gladly provide free flyers promoting their brands – NOT yours.
These companies are now your competitors.
Since LZB, Ethan-Allen, and Bassett are selling online how long do you think it will take for Ashley, Broyhill, Lane, and Thomasville to follow suit?
We have been working for over two years on solutions to these questions.
We can and want to help. Will you let us?
