People shouting, arms waving, voices rising. Bang! Bang! The judge pounds his gavel and shouts, "Order in the court! Order in the court!" The slamming gavel continues until the courtroom goes silent. Ever notice that you don't reach into your $10 popcorn until order is restored on the Hollywood screen? If the movie usher had come down your aisle during this scene and offered you a refill, you would have shushed him off. We can't really relax until order is restored. Chaos breeds tension, discomfort, anxiety. It ties us up in knots. Order cuts the ropes loose. Is shopping at your store like watching this movie? Is there so much drama and confusion that Ms. Jones is unable to concentrate or respond? Sure, you're going to have to pound your gavel sometimes. But does your drama ever play out on Ms. Jones' screen? Do your run around like a headless chicken looking for pricing? Do you have to ask three different people when her order is coming in? Do you transfer her call to find out where the truck is? Can she eat her popcorn – or pull out her wallet – while watching your show?