This spring, The Lively Merchant decided to move from a behind the scenes consulting company to a full service managment company. We bring our considerable and successful retail background to bear on each client situation.
The Lively Merchant is run by the husband and wife team of David and Amy Lively.
For the first time in the history of the earth, businesses will be affected by four different generations at the same time, each with different expectations and needs. David’s upcoming book, Generational Transfer-Legacy 1.0, is the first book to deal exclusively with the serious challenges coming from the onslaught of inter-generational transfer of family business in the United States. It will be released during the 4th Quarter of 2009.
Stay tuned and welcome to the ride of your life.







