http://www.thelivelymerchant.com/general/coulda-woulda-shoulda/ Retail Business Consulting Fri, 25 Jun 2010 20:08:54 +0000 http://wordpress.org/?v=abc hourly 1 http://www.thelivelymerchant.com/general/coulda-woulda-shoulda/comment-page-1/#comment-3227 Joe Thu, 19 Nov 2009 01:22:38 +0000 http://www.thelivelymerchant.com/?p=1175#comment-3227 Russell's families magazine has been a source of great information for a long, long time because of this kind of thinking. Salespeople who obtain customer contact information must also respect privacy, trust, and confidentiality. Follow up contacts have to be by permission only - you have to earn the right to stay in touch with customers. They have to expressly give you permission to do it for it to be valued and for you to receive a deserved benefit. To earn this permission, you have to do things for them that they value. This is how you build a broad base of potential future customers. Russell’s families magazine has been a source of great information for a long, long time because of this kind of thinking. Salespeople who obtain customer contact information must also respect privacy, trust, and confidentiality. Follow up contacts have to be by permission only – you have to earn the right to stay in touch with customers. They have to expressly give you permission to do it for it to be valued and for you to receive a deserved benefit. To earn this permission, you have to do things for them that they value. This is how you build a broad base of potential future customers.

]]> http://www.thelivelymerchant.com/general/coulda-woulda-shoulda/comment-page-1/#comment-3226 Russell Bienenstock Wed, 18 Nov 2009 18:53:24 +0000 http://www.thelivelymerchant.com/?p=1175#comment-3226 A similar topic came up this morning in a discussion with one of our salespeople. FURNITURE WORLD Magazine sends out email blasts for manufacturers and industry suppliers to a list of 7,000 e-subscribers. Our software keeps track of the email addresses of those subscribers that "open" the blasts, but we would never share or use this information. If our readers think enough of an offer, they will respond. If not, it is their choice. We are thankful for the fact that they gave us a shot at convincing them to buy. - Russell Bienenstock, Editor/President. A similar topic came up this morning in a discussion with one of our salespeople. FURNITURE WORLD Magazine sends out email blasts for manufacturers and industry suppliers to a list of 7,000 e-subscribers. Our software keeps track of the email addresses of those subscribers that “open” the blasts, but we would never share or use this information. If our readers think enough of an offer, they will respond. If not, it is their choice. We are thankful for the fact that they gave us a shot at convincing them to buy. – Russell Bienenstock, Editor/President.

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