http://www.thelivelymerchant.com/general/buy-me-some-peanuts-and-crackerjacks/ Retail Business Consulting Mon, 21 Feb 2011 06:02:30 +0000 http://wordpress.org/?v=abc hourly 1 http://www.thelivelymerchant.com/general/buy-me-some-peanuts-and-crackerjacks/comment-page-1/#comment-3183 Mary Frye, HFIA Wed, 14 Oct 2009 18:07:47 +0000 http://www.thelivelymerchant.com/?p=1107#comment-3183 David, change is alarming and doing what you've always done and what you know how to do is somehow comforting. However, you don't get different results if you don't change methods. When you are lost in the woods, going in circles will mean that you stay lost. Making the changes that you recommend makes sense but sounds uncomfortable. If I owned a store (I don't but I know a lot of people who do) how would I find out how my customers and those I want to be customers want to find out what I have for them? How I like to get information about things I need or want to buy isn't a good reference point because I'm at the point in my life that I don't need more things and I think I know who I want to business with...however, as I type that, I remember that I'm thinking about going online to look for new rugs for my kitchen and the ones that are being replaced were bought in a store. So there you go - I may not be as set on who I want to do business with as I thought. However, to communicate with me electronically, a retailer would need to get my permission to email me at work because after being on the computer all day long in the office, I don't get on the computer at home unless I have to. The home computer is my husband's domain and he's not likely to tell me about something from a retailer unless he knows we are in the market for something. Marketing decisions are tough ones. David, change is alarming and doing what you’ve always done and what you know how to do is somehow comforting. However, you don’t get different results if you don’t change methods. When you are lost in the woods, going in circles will mean that you stay lost. Making the changes that you recommend makes sense but sounds uncomfortable. If I owned a store (I don’t but I know a lot of people who do) how would I find out how my customers and those I want to be customers want to find out what I have for them? How I like to get information about things I need or want to buy isn’t a good reference point because I’m at the point in my life that I don’t need more things and I think I know who I want to business with…however, as I type that, I remember that I’m thinking about going online to look for new rugs for my kitchen and the ones that are being replaced were bought in a store. So there you go – I may not be as set on who I want to do business with as I thought. However, to communicate with me electronically, a retailer would need to get my permission to email me at work because after being on the computer all day long in the office, I don’t get on the computer at home unless I have to. The home computer is my husband’s domain and he’s not likely to tell me about something from a retailer unless he knows we are in the market for something. Marketing decisions are tough ones.

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