Bridge Jumping {a true story}

Idiom: Rhetorical

Multiple choice. How does the typical customer respond to this question: “How can I help you?” A: “I’ve come to fork over my hard-earned money on some of your fine merchandise. Here’s my wallet – please, just take whatever you...
Bridge Jumping {a true story}

Idiom: Shoppertainment

We can’t even go to church anymore without expecting to be entertained. We want great music and puppet shows for the kids. We want to hear a message that tickles our ears, not pierces our hearts. Christmas has become a gross spending spree instead of a glowing...
Bridge Jumping {a true story}

Idiom: Creativity

If you ask a class of second graders, “Can you dance? Can you draw? Can you sing?” they will all say yes. Ask a class of college freshman and they will all say no. Somewhere along the line we lose confidence in our creativity. Yet your customer longs to be...