19 May

Email Etiquette

This article by Jeff Bennett was taken from an upcoming issue of Western Retailer, a publication of the Western Home Furnishings Association. You’re doing everything right to market and brand your business. Radio and TV ads? Check. Direct mail? Yes.
21 Feb
23 Jan

The Lively Merchant Headlines in Vegas

Catch The Lively Merchant in Vegas this week during the first Next Generation-NOW educational session at the Las Vegas Furniture Market on Tuesday, January 25 from 4:00 – 5:00 pm in the new Retailer Resource Center, WMC-C488/496. In this session,
13 Jan
16 Oct

Seriously?

I found the opposite end of the spectrum today at website for a furniture retailer whom we help in several areas of media. Here’s what every single page on their site says about online pricing: "Online Pricing - For a variety of reasons, including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online or by email..."
12 Jul

Facebook Ain’t a Fad, Pt. 2

This  article that was originally published in the June-July issue of Western Retailer magazine: …continued from Part 1.  I shared with you five easy tips to begin successfully marketing your business on Facebook and non-traditional platforms.  Those were just the
08 Jul

Facebook Ain’t a Fad, Pt. 1

This article was originally published in the June-July issue of Western Retailer magazine: Social media has become the rage of marketing in the furniture business. Those who have taken a “wait and see” attitude will soon figure out this type
05 May

What Gets Measured Gets Done

“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It
10 Feb

Utilizing SEO: Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you
08 Feb

Utilizing SEO: Glossary of Key Terms

Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is