16 Oct

Seriously?

I found the opposite end of the spectrum today at website for a furniture retailer whom we help in several areas of media. Here’s what every single page on their site says about online pricing: "Online Pricing - For a variety of reasons, including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online or by email..."
05 May

What Gets Measured Gets Done

“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric. Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It
10 Feb

Utilizing SEO: Strategy

Part 3 of 3 Beyond technology, here are three principles to remember when planning and executing an SEO campaign: Flow Remember, the reason you are trying to get your website to the top of the first page is because you
08 Feb

Utilizing SEO: Glossary of Key Terms

Part 2 of 3 Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy: Title Each page on your website is coded with a unique title that is
05 Feb

Utilizing SEO: Why and How?

Part 1 of 3 Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV. Now,