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	<title>The Lively Merchant &#187; Communication</title>
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	<description>Retail Business Consulting</description>
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		<title>Silence isn&#8217;t golden when your customer&#8217;s on the phone</title>
		<link>http://www.thelivelymerchant.com/general/silence-is-not-golden-when-your-customers-on-the-phone/</link>
		<comments>http://www.thelivelymerchant.com/general/silence-is-not-golden-when-your-customers-on-the-phone/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 06:00:06 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Serivce]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[On Hold Messages]]></category>
		<category><![CDATA[Prosound]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1500</guid>
		<description><![CDATA[
The door opens, and in walks the customer you were working with  last week…what was it they were looking at? Oh yes, the dining room  suite. And you were hoping they were going to add the sideboard as well.
(ring-ring) But right as they walk in, the phone rings. And you’re the only one [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Snowed in? Here&#8217;s something to keep you occupied</title>
		<link>http://www.thelivelymerchant.com/generations/snowed-in-heres-something-to-keep-you-occupied/</link>
		<comments>http://www.thelivelymerchant.com/generations/snowed-in-heres-something-to-keep-you-occupied/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 04:07:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1466</guid>
		<description><![CDATA[While part of the Lively Merchant team is snowbound in Ohio, another part is sitting on a beach in Florida (the only state in the Union without snow). What&#8217;s wrong with this picture?
Whether you&#8217;re running low on bread and beer after the South&#8217;s worst snow event in 15 years or you live south of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Don&#8217;t You Try This?</title>
		<link>http://www.thelivelymerchant.com/generations/why-dont-you-try-this/</link>
		<comments>http://www.thelivelymerchant.com/generations/why-dont-you-try-this/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:28:27 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Personality Type]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1457</guid>
		<description><![CDATA[Dr. Howard Thurman was born in 1899 in the segregated South. In 1923, Thurman graduated from Morehouse College as valedictorian. He was ordained a Baptist minister in 1925, after completing his study at the Colgate Rochester Crozer Divinity School. He then pursued further study as a special student of philosophy at Haverford College with Rufus [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Ain&#8217;t a Fad, Pt. 2</title>
		<link>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-2/</link>
		<comments>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-2/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:10:34 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Western Retailer]]></category>
		<category><![CDATA[WHFA]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1384</guid>
		<description><![CDATA[This  article that was originally published in the June-July issue of Western Retailer magazine:
&#8230;continued from Part 1.  I shared with you five easy tips to begin successfully marketing your business on Facebook and non-traditional platforms.  Those were just the beginning steps.  The following five steps are the conclusion to this series and are intended to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Ain&#8217;t a Fad, Pt. 1</title>
		<link>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-1/</link>
		<comments>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-1/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:08:18 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Western Retailer]]></category>
		<category><![CDATA[WHFA]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1382</guid>
		<description><![CDATA[This article was originally published in the June-July issue of Western Retailer magazine:
Social media has become the rage of marketing in the furniture business. Those who have taken a “wait and see” attitude will soon figure out this type of media is here to stay. At last count, Facebook had over 400,000,000 active users.  With [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Winners Never Quit</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/winners-never-quit/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/winners-never-quit/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 11:44:59 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Discouragement]]></category>
		<category><![CDATA[Quitting]]></category>
		<category><![CDATA[Shortcuts]]></category>
		<category><![CDATA[Stamina]]></category>
		<category><![CDATA[Winners]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1377</guid>
		<description><![CDATA[Sculptures are created by slowly chipping away. One blow upon the chisel with the hammer does not make the excess stone fall away and reveal a masterpiece.  The artist hits and chips away at the stone continually.
And this true of life, too: Nothing worthwhile comes easy. We must keep chipping away; going after our dreams [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Utilizing SEO: Glossary of Key Terms</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:00:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Furniture Adversiting]]></category>
		<category><![CDATA[Glosssary]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1219</guid>
		<description><![CDATA[Part 2 of 3
Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy:

Title
Each page on your website is coded with a unique title that is different than the page name. Depending on your internet browser, check the name of the tab or the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Utilizing SEO: Why and How?</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:02:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Ad Budget]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1209</guid>
		<description><![CDATA[
Part 1 of 3
Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV.
Now, when print media is experiencing cutbacks, layoffs, and declining readership, it comes as no surprise that businesses [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Make Your Website Stick</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/how-to-make-your-website-stick/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/how-to-make-your-website-stick/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 15:55:31 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1200</guid>
		<description><![CDATA[Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising.
How can you do a better job than your competition at attracting your consumer’s attention?

Be brief. Decide what to leave out. Be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>&#8220;What you are trying to accomplish?&#8221;</title>
		<link>http://www.thelivelymerchant.com/general/what-you-are-trying-to-accomplish/</link>
		<comments>http://www.thelivelymerchant.com/general/what-you-are-trying-to-accomplish/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 06:18:51 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Web Strategy]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1189</guid>
		<description><![CDATA[Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York Times recently explained in an article entitled The Fall and Rise of Media: “Those of [...]]]></description>
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		<slash:comments>0</slash:comments>
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