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	<title>The Lively Merchant &#187; Marketing</title>
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	<link>http://www.thelivelymerchant.com</link>
	<description>Retail Business Consulting</description>
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		<title>Email Etiquette</title>
		<link>http://www.thelivelymerchant.com/marketing/email-etiquette/</link>
		<comments>http://www.thelivelymerchant.com/marketing/email-etiquette/#comments</comments>
		<pubDate>Thu, 19 May 2011 16:40:54 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WHFA Article]]></category>
		<category><![CDATA[CAN-SPAM Act]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1549</guid>
		<description><![CDATA[This article by Jeff Bennett was taken from an upcoming issue of Western Retailer, a publication of the Western Home Furnishings Association.
You’re  doing everything right to market and brand your business. Radio and TV  ads? Check. Direct mail? Yes. A Web site? Naturally. Email marketing? Of  course! But here’s something you may [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Silence isn&#8217;t golden when your customer&#8217;s on the phone</title>
		<link>http://www.thelivelymerchant.com/general/silence-is-not-golden-when-your-customers-on-the-phone/</link>
		<comments>http://www.thelivelymerchant.com/general/silence-is-not-golden-when-your-customers-on-the-phone/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 06:00:06 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Serivce]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[On Hold Messages]]></category>
		<category><![CDATA[Prosound]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1500</guid>
		<description><![CDATA[
The door opens, and in walks the customer you were working with  last week…what was it they were looking at? Oh yes, the dining room  suite. And you were hoping they were going to add the sideboard as well.
(ring-ring) But right as they walk in, the phone rings. And you’re the only one [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lively Merchant Headlines in Vegas</title>
		<link>http://www.thelivelymerchant.com/generations/the-lively-merchant-headlines-in-vegas/</link>
		<comments>http://www.thelivelymerchant.com/generations/the-lively-merchant-headlines-in-vegas/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 14:57:26 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ante 4 Autism]]></category>
		<category><![CDATA[Furniture Market]]></category>
		<category><![CDATA[Generation Gap]]></category>
		<category><![CDATA[generational transfer]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[Next Generation-NOW]]></category>
		<category><![CDATA[Poker Tournament]]></category>
		<category><![CDATA[Texas Hold'em]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1478</guid>
		<description><![CDATA[Catch The Lively Merchant in Vegas this week during the first Next Generation-NOW educational session at the Las Vegas Furniture Market on Tuesday, January 25 from 4:00 &#8211; 5:00 pm in the new Retailer Resource Center, WMC-C488/496.
In this session, David Lively will teach you how to work with four generations  around your conference table [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Snowed in? Here&#8217;s something to keep you occupied</title>
		<link>http://www.thelivelymerchant.com/generations/snowed-in-heres-something-to-keep-you-occupied/</link>
		<comments>http://www.thelivelymerchant.com/generations/snowed-in-heres-something-to-keep-you-occupied/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 04:07:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Generations]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1466</guid>
		<description><![CDATA[While part of the Lively Merchant team is snowbound in Ohio, another part is sitting on a beach in Florida (the only state in the Union without snow). What&#8217;s wrong with this picture?
Whether you&#8217;re running low on bread and beer after the South&#8217;s worst snow event in 15 years or you live south of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seriously?</title>
		<link>http://www.thelivelymerchant.com/products/seriously/</link>
		<comments>http://www.thelivelymerchant.com/products/seriously/#comments</comments>
		<pubDate>Sun, 17 Oct 2010 00:54:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Furniture eCommerce]]></category>
		<category><![CDATA[Online Selling Solutions]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1446</guid>
		<description><![CDATA[I found the opposite end of the spectrum today at website for a furniture retailer whom we help in several areas of media. Here’s what every single page on their site says about online pricing: "Online Pricing - For a variety of reasons, including manufacturer restrictions, technical issues, and constant change, we are unable to quote prices online or by email..."]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Ain&#8217;t a Fad, Pt. 2</title>
		<link>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-2/</link>
		<comments>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-2/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:10:34 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Western Retailer]]></category>
		<category><![CDATA[WHFA]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1384</guid>
		<description><![CDATA[This  article that was originally published in the June-July issue of Western Retailer magazine:
&#8230;continued from Part 1.  I shared with you five easy tips to begin successfully marketing your business on Facebook and non-traditional platforms.  Those were just the beginning steps.  The following five steps are the conclusion to this series and are intended to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Ain&#8217;t a Fad, Pt. 1</title>
		<link>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-1/</link>
		<comments>http://www.thelivelymerchant.com/general/facebook-aint-a-fad-pt-1/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:08:18 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Western Retailer]]></category>
		<category><![CDATA[WHFA]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1382</guid>
		<description><![CDATA[This article was originally published in the June-July issue of Western Retailer magazine:
Social media has become the rage of marketing in the furniture business. Those who have taken a “wait and see” attitude will soon figure out this type of media is here to stay. At last count, Facebook had over 400,000,000 active users.  With [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Gets Measured Gets Done</title>
		<link>http://www.thelivelymerchant.com/general/what-gets-measured-gets-done/</link>
		<comments>http://www.thelivelymerchant.com/general/what-gets-measured-gets-done/#comments</comments>
		<pubDate>Wed, 05 May 2010 15:27:24 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Edge]]></category>
		<category><![CDATA[Energizers]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Execute]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Jack Welch]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1287</guid>
		<description><![CDATA[“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric.
Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent of his time on talent acquisition, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Utilizing SEO: Strategy</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:00:43 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stretegy]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1229</guid>
		<description><![CDATA[Part 3 of 3
Beyond technology, here are three principles to remember when planning and executing an SEO campaign:

Flow
Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your content, then buy what your selling. Don’t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Utilizing SEO: Glossary of Key Terms</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:00:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Furniture Adversiting]]></category>
		<category><![CDATA[Glosssary]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1219</guid>
		<description><![CDATA[Part 2 of 3
Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy:

Title
Each page on your website is coded with a unique title that is different than the page name. Depending on your internet browser, check the name of the tab or the [...]]]></description>
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		<slash:comments>0</slash:comments>
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