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	<title>The Lively Merchant &#187; Advertising</title>
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		<title>What Gets Measured Gets Done</title>
		<link>http://www.thelivelymerchant.com/general/what-gets-measured-gets-done/</link>
		<comments>http://www.thelivelymerchant.com/general/what-gets-measured-gets-done/#comments</comments>
		<pubDate>Wed, 05 May 2010 15:27:24 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Edge]]></category>
		<category><![CDATA[Energizers]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Execute]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Jack Welch]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1287</guid>
		<description><![CDATA[“What gets measured gets done,” said Jack Welch, former chairman and CEO of General Electric.
Welch often credited much of his success during his 30 plus years at the helm of GE to hiring and evaluation of his employees. It is said that he spent as much as 50 percent of his time on talent acquisition, [...]]]></description>
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		<title>Utilizing SEO: Strategy</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-strategy/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:00:43 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stretegy]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1229</guid>
		<description><![CDATA[Part 3 of 3
Beyond technology, here are three principles to remember when planning and executing an SEO campaign:

Flow
Remember, the reason you are trying to get your website to the top of the first page is because you want people to come to the site and look at your content, then buy what your selling. Don’t [...]]]></description>
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		<title>Utilizing SEO: Glossary of Key Terms</title>
		<link>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/</link>
		<comments>http://www.thelivelymerchant.com/what-are-you-talking-about/utilizing-seo-glossary-of-key-terms/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:00:48 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Furniture Adversiting]]></category>
		<category><![CDATA[Glosssary]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1219</guid>
		<description><![CDATA[Part 2 of 3
Understanding these key SEO (Search Engine Optimization) ideas and terms will help you make the best decisions for your search marketing strategy:

Title
Each page on your website is coded with a unique title that is different than the page name. Depending on your internet browser, check the name of the tab or the [...]]]></description>
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		<title>Utilizing SEO: Why and How?</title>
		<link>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/</link>
		<comments>http://www.thelivelymerchant.com/general/utilizing-seo-why-and-how/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 17:02:38 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[About Retail]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[Ad Budget]]></category>
		<category><![CDATA[furniture advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Yellow Pages]]></category>

		<guid isPermaLink="false">http://www.thelivelymerchant.com/?p=1209</guid>
		<description><![CDATA[
Part 1 of 3
Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV.
Now, when print media is experiencing cutbacks, layoffs, and declining readership, it comes as no surprise that businesses [...]]]></description>
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