by David Lively | About Retail, Blog, Communication, Family Business, Personality Type
I might be the only furniture guy with a brain on the bookcase next to my desk. Brain science has changed our understanding of free will, consciousness, memory, motivations and indeed, connections between the mind and the brain. There is branch of marketing called...
by David Lively | About Retail, Blog
The story of green gets more interesting. The big mattress companies say there is no reason for concern. Do you believe them? Consider for yourselves. This is an opportunity to further develop your marketing message. Pick a side and tell the story until the sheep come...
by David Lively | About Retail, Blog, Communication
Why do customers unsubscribe from your email marketing? Just because you think you’re hot stuff doesn’t mean everyone else does. People don’t break up when things are going well. She says: “It’s like you scream at me every day; you...
by David Lively | Blog, Communication, Family Business
When are we going to stop debating and begin fixing the problem? Whatever “the problem” may be, knowing when to stop talking and start walking are a key indicators of success. If we don’t ask enough questions, we’re likely to go off half-cocked...
by David Lively | About Retail, Blog
After watching the NBA playoffs and attending a performance group meeting at Wilson Carpet and Furniture in Coshocton, Ohio, I awoke this morning thinking about the story of David and Goliath. A group of furniture store owners came together for the last two days and...