![And that has made all the difference.]()
by David Lively | About Retail, Blog
You know the nagging feeling that you should have done something? Deep down inside a small voice calls out, nudges, pulls, and prods us to step out in faith. Crazy things, like creating a new way of doing business, or starting a new one all together. Or maybe...
![And that has made all the difference.]()
by David Lively | Blog, Communication, Family Business, Generations
TS Eliot said, “Business today consists in persuading crowds.” Do you believe your marketing and training message is persuasive? Does your organization show understanding, trust, threat, tension, surprise, substitution, specificity, social proof,...
![And that has made all the difference.]()
by Amy Lively | Blog, Retail Idioms
If you think you deserve one, you know exactly how an apology should be delivered. Eye to eye so you can see their pain. Face to face so you can sense their sincerity. And yesterday wouldn’t have been too soon. Have you ever received a false apology that...
![And that has made all the difference.]()
by David Lively | Blog, Family Business, Products
What would it look like if your online strategy worked perfectly? Site visits? Catalog pages? Phone calls to your store? Sign-ups for your online newsletter? In retail, “wins” are often defined by someone other than the business owner. Vendors design...
