Yearly Archives: 2009

17 Dec

How To Make Your Website Stick

Consumers have a lot to look at these days. We’re exposed to several thousand advertisements and websites each day, yet we remember very few of them – despite billions of dollars spent on advertising. How can you do a better
10 Dec

“What you are trying to accomplish?”

Technology has changed the retail world like nothing that has happened in the last 100 years. The same thing has happened in publishing, where 60,000 jobs have been lost in just over eight years. David Carr of the New York
18 Nov

Coulda, Woulda, Shoulda?

Just because something can be done, should we do it? “Science can tell us how to do something, but it cannot tell us whether we should do it. To explore that question, we must step outside the narrow range of
16 Nov

Living on the Top Line

Strategy is a word few people truly understand. The military uses intelligence to determine how to approach a problem – how to think about it. In his new book Living On The Top Line, Joe Capillo uses the best research
04 Nov

Do you get personal?

Over 17 years ago, Bruce Springsteen belted out, “You might need something to hold on to, when all the answers, they don’t amount to much, somebody that you could just to talk to, and a little of that human touch
19 Oct

You can’t reason your way out of this

Ah, the good old days! Fact is, the furniture industry was successful in the 1950’s and the 1970’s and 1990’s. But “nothing fails like success,” says Gerald Nachman, cultural historian and founder of Financial success turned our industry into
14 Oct
11 Oct

What does the lady say?

The single most important number that directly impact your profitability doesn’t even appear on your financial statements: Customer Satisfaction. Our Ask Ms. Jones™ process provides you with prompt, actionable information so you’ll know exactly what your customers are saying about
07 Oct

Buy Me Some Peanuts and Crackerjacks

In this morning’s New York Times I was struck by recent purchase of the Chicago Cubs and Wrigley Field by the Ricketts family from TD Ameritrade fame. This reminded me of furniture store stories for several reasons. The Cubs haven’t
05 Oct

Do you believe me?

Recently I’ve had the pleasure of spending a lot of time with several retailers in a round table setting. We talk at ease about television and radio and newspaper, but I often get blank stares when I bring up the