by David Lively | About Retail, Blog
Your only option on the Presidential ticket this year includes either a black man or a woman. I don’t know about you, but that makes me proud to be an American. What a land of opportunity! Finally, a country of equality! While I’m still tossing around...
by David Lively | About Retail, Blog, Communication
It has been said men likely think with their head, rarely think with their hearts, and sometimes even think with their… I wonder which brain locks in on the same-old-same-ole advertising ideas. Who’s run this? Have you seen this somewhere else? What terms make it work...
by Amy Lively | About Retail, Blog, Communication, Family Business, Retail Idioms
World peace. Peace of mind. Give peace a chance. Your customer might not have inner peace about shopping at your store. It’s going to cost her a lot of money. It’s going to take a lot of her time. She’s going to have to face off with salespeople who...
by David Lively | Blog, Communication, Family Business, Generations
Things are whacky. Never in the history of the world have four distinct generations been working in such close quarters. Craig Arthur is a Wizard of Ads partner. You can visit his site Wizard Partners if you’re interested in checking out his point of view. I was...
by David Lively | About Retail, Blog, Communication, Family Business, Generations
I can’t remember where I downloaded this drawing but I’d like to give the artist proper credit. If any of you know where it is from, kindly contact me and I’ll change the post to give full credit. The reason I chose it for this post is because it so...